Facebook Ads & Facebook Marketing For Beginners 2022
About Course
Are you looking for a Facebook Ads course that shows you EXACTLY how to set up and run profitable Facebook Ads campaigns?
Great, you’re in the right place.
I don’t just talk the talk; I actually walk the walk and live it too. In this course, you’ll be able to watch me in real-time as I show you exactly how I set up and run profitable Facebook ads, step by step.
Instead of just giving you the theory and then leaving it up to you to figure it all out, you’ll be able to watch over my shoulder and see how to implement everything I’m teaching, ensuring everything you learn is super actionable.
The process I follow throughout the course is the SAME process I use when setting up and creating ads for my clients, so you can be confident what you’re learning is indeed used in the real world and does actually work.
The course is split into 2 core parts:
-
Facebook Marketing
-
Facebook Ads
What you’ll learn by taking this course:
1. Facebook Marketing
-
Learn how to set up a Facebook business page from scratch
-
Learn how to optimize your Facebook business page for maximum visibility
-
Learn how to acquire likes on your business page
-
Learn how to generate more engagement on your business page posts
2. Facebook Ads
-
Learn how To set up a Facebook ad account
-
Understand what key facebook ad policies you need to be aware of
-
Learn how to create your first Facebook ad campaign from scratch
-
Learn how to define your target audience (audience targeting)
-
Learn all about detailed targeting
-
Learn how to set up a simple A/B split test
- Learn how to set up Facebook conversion tracking (Facebook pixel)
-
Learn how to set up custom audiences
-
Learn everything you need to know about the Facebook business manager
- Learn how to set up video ad campaigns
-
Learn how to set up lead campaigns
What Will You Learn?
- Learn how to set up a Facebook business page and optimize it
- Learn how to set up a Facebook ad account
- Learn how to create your first Facebook ad campaign from scratch
- Learn how to define your target audience (audience targeting)
- Learn how to set up a simple A/B split test
- Learn how to set up Facebook conversion tracking (Facebook pixel)
- Learn how to set up custom audiences
- Learn how to set up video ad campaigns
Course Content
Module 1: Introduction to Facebook Ads
-
Basics of Facebook Ads
00:00 -
Why Everyone Should Run Ads on Facebook
00:00 -
Understand the Ads Algorithm
16:00 -
Pre Requisites
00:00
Module: 2 Facebook Ads Basics
-
How Do Facebook Ads Work?
00:00 -
How To Set Up Your Facebook Advertising Account?
00:00 -
Types of Facebook Ads
00:00 -
Facebook Ad Structure
00:00
Module 3: Facebook Ad Manager
-
Switch to Meta Business Manager
00:00 -
Setting Up a Payment Account
01:11:02 -
Target Audience
00:00 -
Buyers
00:00 -
Facebook Insights
00:00 -
Placement Options for Facebook Ads
00:00 -
The Complete Facebook Ad Copy
00:00
Module 4: Facebook Pixels
-
What is Facebook Pixel
00:00 -
Creating a Facebook Pixel
00:00 -
Installing the Facebook Pixel on Your Website
00:00 -
Checking if the Pixel is Working
00:00 -
Creating a Target Audience With Your Facebook Pixel
00:00
Module 5: Types of Meta/Facebook Ads
-
Engagement Ads
00:00 -
Lead Generation Ads
00:00 -
Brand Awareness Ads
00:00 -
Local Business Ads + Store Traffic
00:00 -
Meta Lead Ads Using the Website
00:00 -
Traffic Ads
00:00 -
Video Ads
00:00 -
Message Ads
00:00 -
Offline Events + Call Now Facebook Ads
00:00 -
Instagram Ads on Facebook
00:00
Module 6: Facebook Ads Advanced
-
Creating Your First Ad – Campaign Objectives
00:00 -
The Complete Facebook Ad Copy + Creative Guide
00:00 -
Facebook Ads Funnel
00:00 -
Advanced Targeting
00:00 -
Budgets, Bidding & Schedules
00:00 -
Placements + Optimization and Delivery
00:00 -
Creating Your Facebook Ad Creative
00:00 -
Facebook Split Testing Guide
00:00 -
How to track conversions from your Facebook ads?
00:00 -
Facebook Remarketing
00:00 -
Facebook Ads for Local Business
00:00
Module 7: Facebook Ads Optimization and Report
-
What Are Facebook Insights?
00:00 -
Analyzing Facebook Insights
00:00 -
Ad Relevance + How to Scale Facebook Ads
00:00 -
Facebook Ads Analysis
00:00 -
Facebook Tracking + Reporting
00:00