IMPORTANT: The course is based on Universal Analytics and will be updated for GA4 in 2023.

Google Analytics is the most popular Web Analytics tool in the world and is installed on at least 10 million websites!

This course will teach you how to use the tool to measure and improve your website’s performance.

Inside the course, you’ll learn:

• What Google Analytics is and Why It’s so Important

• The Two Different types of Google Analytics Accounts You Can Have

• How To Set Up A Google Analytics Account & Install The Tracking Code On your website

• Learn how to get access to a real demo account with data you can play around with

Find out the answers to the most commonly asked questions people typically have like:

• How To Find Out How Much Traffic Your Website Gets

• How To Find Out What Country Your Traffic Is Coming From

• How To Find Out What Pages Are The Most Popular On Your Website

• How To Find Out What Sources & Channels Send You The Highest Quality Traffic

• How to Track Results From Specific Marketing Activities

Expand your knowledge even further and you’ll learn:

• How to Segment Your Data To Discover Unique Business Insights

• How to Set Up Custom Dashboards

• How to Set Up Goals To Measure Your Businesses Success

• How to Set Up Ecommerce Tracking

• How to Set Up Event Tracking

and so much more!

Fact:

Google Analytics is used by:

• 64% of the Top 500 US Retailers

• 45% of Fortune 500 companies,

• 55.9% of the top 1 million domains.

If you’re serious about any form of Digital Marketing then Google Analytics is your best friend.